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Craft Irish Whiskey

Own a Cask of the World's #1 Single Malt Whiskey

Your cask begins as freshly distilled whiskey. Over seven years, it will be meticulously matured by one of the world's leading master blenders into The Donn: the world's most awarded single malt, now retailing at £250 per bottle in Selfridges.

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Free 16-page guide. In your inbox in under two minutes.

  • Learn exactly how whiskey cask ownership works, step by step
  • Guided by one of the world's most awarded master blenders
  • Direct ownership, with no brokers and no middleman margins
  • Private tastings, samples and recasking decisions throughout

Get the free brochure

A 16-page guide to owning casks of new-make spirit, matured over seven years into The Donn by one of the world’s leading master blenders.

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The guide arrives straight away, then a specialist calls to answer your questions

GDPR compliant. We never sell your details.

18+ only. You must be of legal drinking age in your country of residence. Please enjoy our whiskey responsibly.

World Whiskies Awards 2022John Barleycorn Awards 2023USA Spirits Ratings 2024Asia Spirits Awards 2025London Spirits Competition 2026

The proof

Best single malt in the world, three consecutive years

Three titles, on three continents, under different judges and different systems. All for the same whiskey: The Donn.

  1. 2024

    USA Spirits Ratings

    Single Malt Whisky of the Year

  2. 2025

    Asia Spirits Awards

    Whisky of the Year

  3. 2026

    London Spirits Competition

    Single Malt Whiskey of the Year

2026

8 competitions. 13 awards.

Of the international competitions to announce their 2026 results so far, The Donn has achieved the top result in its category at every one. Beyond the medals, it has earned major titles including Single Malt Whiskey of the Year and Best in Show Whiskey, awarded after category winners were judged against one another.

  • London Spirits Competition

    Single Malt Whiskey of the Year, Double Gold

    Top of the single malt category, 96 points

  • Asia World Spirits Competition

    Best in Show Whiskey, Double Gold & Best of Class

    Best Irish Whiskey and Best Single Malt Irish Whiskey

  • USA Spirits Ratings

    Single Malt Irish Whiskey of the Year

    Top of the Irish single malt category, 95 points

In collaboration with some of the world’s most prestigious brands

FabergéThe Michelin GuideThe World's 50 Best RestaurantsSelfridges

Named among the world’s best whiskey blenders by Forbes.

Inside the brochure

Everything, before you speak to anyone

We would rather you read it all first and arrive at a call with real questions than hold anything back to force a conversation.

An open spread from The Donn brochure, showing the pages headed The Beginning and The Journey
16 pages

An actual spread from the brochure. Nothing here is a mock-up.

  • Why people own a cask: rarity, legacy, or bottling it privately
  • Irish whiskey's resurgence: 5 distilleries in 2010, 50+ today
  • How Craft Irish Whiskey shapes flavour through wood and time
  • The Donn, the single malt behind the journey
  • The master blender, and the record his blending has built
  • Your starting point: six 200-litre bourbon casks of new-make spirit
  • Nearly seven years of maturation, assessed cask by cask
  • The wood: tawny port, Pedro Ximénez sherry, virgin Hungarian oak
  • What you receive along the way: tasting notes, samples, private events
  • At maturity: bottle it, keep maturing it, or sell privately
  • The six stages, from first conversation to your cask's future

Allocations begin with six casks, from €6,000 per cask. The brochure sets out how allocations are structured and what is included.

Our approach

Beyond traditional whiskey investment

Traditional brokers operate purely as intermediaries. This is the first time collectors and investors can take ownership directly from the creators, and join the master blender for the full maturation journey.

Elite experiences

Invitations to exclusive tastings, blending sessions and the final bottle release celebration. Access no broker is in a position to offer.

Genuine involvement

Every time your whiskey is considered for recasking you receive a sample, with detailed tasting notes explaining the decision being weighed.

Unmatched transparency

Full sight of the maturation methodology, the wood selection and the flavour development, the things that actually shape what your cask is worth.

Direct ownership

Ownership comes from the creators rather than an intermediary, and the man who created The Donn guides every decision along the way.

Jay Bradley drawing a sample from a maturing cask

Meet the team

Jay Bradley: award-winning master blender

Jay personally guides your cask through every recasking decision across the seven years, using the same flavour-led approach that has made The Donn the best single malt in the world three years running.

  • 167 gold medals, and gold in 62% of every competition entered
  • 93% of releases have taken gold or silver
  • Creator of The Emerald Isle, sold for a record $2.8M at auction
  • Founder and master blender of Craft Irish Whiskey
Download the brochure

The process

Simple. Transparent. Fully guided.

Four stages, from first conversation to the day your whiskey reaches maturity.

Download the brochure
  1. 1

    Enquiry and allocation

    A cask specialist answers your questions and walks you through how ownership works, with no obligation at this stage. When you are ready to proceed, your cask allocation is confirmed in writing.

  2. 2

    Ownership transfer and certification

    Ownership is formally transferred into your name. You receive the full documentation pack, including your certificate of ownership and an investment summary.

  3. 3

    Bonded storage and insurance

    Your cask is stored in one of Ireland's most reputable bonded warehouses, with storage and insurance prepaid for the first six years of the journey. If you would rather move it to another bonded facility at any point, you are free to do so at your own cost.

  4. 4

    Your journey begins

    From here the seven years unfold: samples, tasting notes, recasking updates and event invitations, as Jay Bradley brings your whiskey to life.

Your seven-year journey

An immersive whiskey-making experience

Together you shape the whiskey’s future. Every decision, every milestone, every sip. Your cask undergoes between four and six recasking stages, each one personally overseen.

  • Expert tasting notes as your whiskey matures
  • Transparent updates whenever your cask is ready for recasking
  • Exclusive samples at each stage of its evolution
  • Invitations to private tastings and events

The Donn Journey

Hear it from Jay Bradley

The man behind the whiskey on the casks, the decisions, and what seven years of maturation actually involves.

A bottle of The Donn resting on a maturing cask

Investment potential

Unprecedented craft. Unmatched potential.

Every owner receives a cask that is already a year old, which then undergoes at least four further recasking stages. This level of intervention and curation has not been offered in the whiskey world before.

Maturation process
Each cask is assessed individually at key stages across nearly seven years, and moved into new wood such as tawny port, Pedro Ximénez sherry or virgin Hungarian oak, wherever the spirit calls for it. Some are left undisturbed. No two journeys are identical.
What shapes value
Long-term value in this category is driven by rarity, provenance and craft. Your cask is matured with the same flavour-led philosophy that has made The Donn the best single malt in the world three years running. The full process, from cask selection through recasking decisions to the choices made at maturity, is set out in the brochure.

Cask whiskey is an unregulated, illiquid asset. Values can fall as well as rise and past performance is not a reliable indicator of future results.

Security and safeguards

Secure storage. Complete protection.

Your cask is a physical asset held in a bonded, insured and monitored facility in Coleraine, Northern Ireland.

Bonded warehouse

Licensed and regulated under UK excise law, in a facility that meets the highest industry standards for whiskey storage.

Full insurance cover

Comprehensive insurance included for six years, covering fire, theft, contamination and accidental damage.

Casks are held in your name

Ownership is registered to you directly, with formal confirmation and a certificate of ownership issued in your name, not held through a broker, a nominee or a pooled scheme.

Visit your whiskey

Site visits can be arranged in advance for owners who would like to see their cask in person.

Our portfolio

The whiskey behind the cask

The same craft, the same hands, the same relentless attention to wood and flavour that shapes what is maturing in your cask.

  • The Donn

    The Donn

    Named whiskey of the year at the 2025 Asia Spirits Awards.

  • The Devil's Keep

    The Devil's Keep

    The 2023 edition, designed around a single perfect serve.

  • The Emerald Isle

    The Emerald Isle

    A collaboration with Fabergé. Sold for a record $2.8M at auction.

  • The Taoscán

    The Taoscán

    The world's first Tawny Port and chestnut finished whiskey.

  • The Érimón Glass

    The Érimón Glass

    Bespoke glassware, engineered for the whiskey it holds.

Questions

The things people ask first

What happens after I download the brochure?

The brochure lands in your inbox within a couple of minutes, and one of our whiskey specialists will call you to answer your questions and talk through current allocations. There is no obligation to proceed. The call is there to help you decide. If you would rather choose the time yourself, you can book a 20-minute consultation on the confirmation page.

What exactly do I own with a whiskey cask?

Direct ownership of physical whiskey casks, with full legal documentation and a certificate of ownership in your name. Each allocation begins with six 200-litre bourbon casks of new-make spirit. Over nearly seven years each cask is assessed individually and moved into new wood where the spirit calls for it, so no two journeys are identical.

How is this different from other whiskey investment companies?

This is the first time investors can take ownership directly from the creators rather than through an intermediary. You receive real samples, tasting notes and visibility of Jay Bradley's decision-making at each recasking stage, instead of an annual statement from a broker who never touches the cask.

What are the risks, and how long should I hold?

Cask whiskey carries genuine risk and is not regulated by the Financial Conduct Authority. Values can fall as well as rise. The asset is also illiquid, so how quickly you can sell depends on market conditions at the time. We suggest planning for a minimum seven-year hold, and treating whiskey as a small part of a diversified portfolio rather than a core holding. Please take independent advice before committing.

Is my cask insured and secure?

Yes. Comprehensive insurance is included for six years, covering fire, theft, contamination and accidental damage. Your cask is held in a fully bonded, UK-licensed facility in Coleraine, Northern Ireland, with advanced tracking and the option of arranging a personal visit.

What are my exit options when maturation is complete?

There are several routes: selling the matured cask, participating in the final bottle release, or continuing to hold. Which makes most sense depends on the market at the time and on your own circumstances. We guide owners through the options, but no particular outcome or return can be promised in advance. The brochure sets out how each route works.

What happens if Craft Irish Whiskey ceases operations?

You keep full ownership of your cask, with complete legal documentation and certificates. The cask is stored independently in a bonded warehouse and you have the right to move it to another facility. Your ownership stands regardless of what happens to the company.

Get The Donn brochure

A 16-page guide to owning casks of new-make spirit, matured over seven years into The Donn by one of the world’s leading master blenders. Read it at your own pace.

  • 16 pages, written to be read in one sitting
  • In your inbox in under two minutes
  • A specialist will call to answer questions, with no obligation to proceed